Zed Williamson, CEO of TrackableMed, joins us in this episode to discuss his experience helping physicians increase patient volume in their practices. As the founder of a medical marketing company and a strategic partner for independent private practitioners, Zed is well-versed in the challenges physicians face when running their businesses. He emphasizes the importance of marketing for private practices and provides insights on how to effectively market your business.
Zed notes that building a private practice is not enough to attract patients. Instead, private practitioners must understand their ideal patient and become the guide that helps patients become the hero of their story. By implementing Zed’s advice, private practitioners can effectively market their businesses, increase patient volume, and focus on providing the best medical care possible.
What You’ll Learn In Today’s Episode:
- Where the biggest opportunity is for private practices.
- How to market your business effectively.
- Why you can not simply build a private practice and expect to have patients right away.
- What you should do when your referrals start to wither away.
- How to help your patients feel empowered to seek out the treatment they require.
- The importance of having an idea of who your ideal patient is.
- How to grow your patient count.
- How Zed’s team builds a strategy for his clients.
Ideas Worth Sharing:
Resources In Today’s Episode:
- Zed Williamson: LinkedIn
- TrackableMed
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