What does it take to build a personal brand in the medical field? In this episode, Dr. Patrick Buchanan, Interventional Pain Management Physician and Co-Host of the Pain Unfiltered Podcast, shares his insights with us live from the ASPN conference. Dr. Buchanan will explain the importance of personal branding and how it has shaped his career decisions.
Dr. Buchanan discusses the delicate balance of maintaining moral integrity while interacting with industry partners and offers advice on selecting the right partnerships. You’ll learn how to ensure that representatives align with your brand and why networking is essential for business success. He shares practical tips for anyone attending conferences, including the importance of starting conversations, seeking advice from mentors, and understanding that success requires consistent effort.
What You’ll Learn In Today’s Episode:
- The importance of finding the right partners.
- Why personal brand matters.
- Why you should be selective about who you’re partnering with.
- The importance of reviewing the data.
- How to ensure your representatives are representing you in the right light.
- The benefit of networking and connections.
- Dr. Buchanan’s advice for anyone starting in their career.
Ideas Worth Sharing:
Resources In Today’s Episode:
- Dr. Patrick Buchanan: LinkedIn
- Pain Unfiltered Podcast
- APM Success YouTube
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